Parent Scheme


About us

Thriving at work while bringing up a family isn’t easy — and that’s before you factor in the enormous disruption and anxiety caused by the recent pandemic. Parent Scheme helps working parents to manage the balance by providing them with comprehensive, trustworthy advice that gets to the heart of their challenges and dilemmas. We do this through relevant, expert-led coaching and a ground-breaking, multi-content platform that’s modern, inclusive and engaging — and that is being constantly updated for the post-COVID workplace.

The commercial case for partnering with us includes greater employee wellbeing, increased job satisfaction and performance, employer branding, and support for gender pay gap initiatives — including retention after parental leave.

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Content platform

Our platform is purpose-designed to cover all aspects of working parenthood, from childcare and parental leave through to career development, dual-career couples and wellbeing. The length of articles, coaching-based approach, choice of topics and video content have all been carefully arranged to engage the current and upcoming generation of working parents. The design style and tone back this up. They provide parents with readable, user-friendly support that is both commercially realistic and makes no assumptions about their individual choices for managing this phase of their career. The platform can be accessed 24/7, on any device. It is designed as a whole family benefit with employees able to share access with a significant other. The pandemic has created specific issues for working parents and all of these are covered in-depth.

Small group coaching

Parent Scheme offers small group coaching sessions on a range of live issues facing working parents. These take place via video conferencing and employees are invited to bring a significant other if they would like to. They are facilitated by experts and cover a range of topics that are especially relevant to working parenthood. These include managing as a dual career couple, career development, wellbeing, and handling parental leave well. During the pandemic we added remote working with children, supporting teens with their mental health and helping children with change and transition.

One-to-one coaching

For more personalised support, we also offer individual video coaching sessions led by professional experts in particular fields. These include accredited career coaches, clinical and educational psychologists, obstetricians and medical professionals. They are designed to deliver tailored support when it’s needed, from support over parental leave to career management and family wellbeing.

Livestream sessions

If your organisation needs to roll out in-depth support to a significant number of people — even across different regions and time zones — we have that covered too. Our livestream sessions are designed for larger groups and balance expert-led content with time for questions. Each session is themed around a key working parent topic, such as supporting children with change, helping teenagers with their wellbeing, or mental health as a working parent. They’re led by accredited career coaches, medical professionals and educational and clinical psychologists, with the option to ask the expert direct questions via instant message if required.

Manager development

Parent Scheme is also designed with managers in mind. The managers section provides support and advice for leaders as they manage and develop the current generation of working parents – and the key challenges they face in the digital age. Small group coaching and one-to-one sessions are available for managers and can be tailored to your organisations culture and needs.

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